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PRAXIS

Where strategy becomes practice.

Praxis Consulting Company

An independent strategy and advisory firm. Rigorous analysis, turned into operating decisions and disciplined execution, worldwide.

The Praxis mark drawn on a drafting sheet: hairline structure on the sheet, the word PRAXIS above a flat gold line that rises into a vector ending in a gold node. Scrolling moves it from plan to practice.

prax·is · noun

Greek πρᾶξις: the process by which a theory is enacted, embodied, and made real. The opposite of a plan that stays on the page.

Advisory offerings
29Advisory offerings
Core practices
6Core practices
Industry groups
6Industry groups
Specialized sectors
31Specialized sectors

Services

Consulting services

Work is organized into six broad practices spanning 29 offerings. Each engagement is scoped to the decision in front of you: never sold as a package.

If you would rather have the work done than advised on, automate your business with AI is the one offer built for that, paid for out of the measured gain.

Explore the full practice
  1. 01

    Strategy & Management

    Strategy and management: direction, operating models, and the board-level decisions that set where a business is going, and the discipline to hold them.

    7 services
  2. 02

    Digital, Data & AI

    Technology, data, and AI chosen for ROI and integrated into how the business runs.

    7 services
  3. 03

    Growth & Marketing

    Growth and marketing: demand, positioning, and search strategy pointed at qualified pipeline, including the SEO practice Praxis was built on and still runs.

    6 services
  4. 04

    People & Compliance

    People and compliance: talent, culture, and the regulatory frameworks that keep a growing business defensible, the operating layer that makes a plan hold.

    3 services
  5. 05

    Purpose & Sustainability

    Governance, ESG, and sustainability strategy for organizations answerable to more than a quarterly number, and to regulation that keeps tightening.

    2 services
  6. 06

    Financial & Wealth Advisory

    Advisory to the firms and founders who manage money for others: strategy, operating models, and capital discipline. We advise the advisers, never the assets.

    4 services

Approach

Our approach

  1. 01

    Diagnose

    We establish what is actually true before recommending anything: the numbers, the constraints, and the decision that is really being made. No engagement starts with a template.

  2. 02

    Decide

    We turn the diagnosis into a small number of high-consequence decisions, each with the reasoning and the trade-offs made explicit, so you can commit to them and defend them.

  3. 03

    Enact

    We stay through execution. A decision that never becomes a change in how the business runs is where most advice quietly dies, so the work is not done until the plan is practice.

The team

Our team

Praxis is founder-led. Evan Dang leads every engagement and draws on a team of 20 senior practitioners across the disciplines the firm advises on.

The firm publishes no individual bios beyond the founder’s. Each engagement is staffed to the decision in front of you, and the people on it are chosen for that decision: there is no account layer, and nothing is handed down.

Team
20
Disciplines
Strategy, finance, data & AI, growth, people & compliance

The founder

Led by Evan Dang

Before founding the practice, Evan Dang worked inside the M&A practice of a global consulting firm, on the financial projections and post-merger plan behind a live deal; supported a private-equity acquisition from sourcing through diligence; built the evaluation frameworks that test how large language models reason about financial problems; and wrote financial and strategic analysis for a federal district judge. He studied at Babson College and the London School of Economics.

That range is the point. A decision rarely stays inside one discipline, so the people advising on it should not either. The founder scopes every engagement and stays accountable for it through delivery.

Consulting
Worked in the M&A practice of a global consulting firm on the financial projections and the post-merger plan behind a live deal.
Private equity
Supported an acquisition and built deal sourcing inside a private-equity firm, from first screen through target meetings.
AI
Built the evaluation frameworks for how large language models reason about valuation and accounting problems.
The bench
Wrote financial and strategic analysis in the chambers of a federal district judge.
The full background

Praxis

Where strategy becomes practice.

Low-angle view of a glass-and-steel facade receding in ordered lines: an illustrative image for disciplined thinking.

The through-line

Rigor shows in the structure. The order behind a decision is the decision’s real strength.

Industries

Industries we serve

The method holds across sectors. These are the six industry groups we serve globally, from a California base.

Every industry we serve

Self-assessment

AI readiness assessment

Eight questions, answered by you, scored in your browser. A reading of where your organization stands, and which practice that profile points to.

The same scorecard also runs at its own address, with no email step, alongside the other free tools.

Start over?

This clears every answer you have given so far. Your score will reset to zero.

AI Readiness Scorecard

Eight questions, scored in your browser. Your answers are sent only when you ask for your scorecard at the end.

~2 minutes

Question 1 of 8: How would you describe the data your key decisions rely on?

Choose an option to continue

Question 2 of 8: How clear is your organization on where AI would actually be applied?

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Question 3 of 8: Who is driving AI decisions today?

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Question 4 of 8: How would you describe your people's working experience with AI tools?

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Question 5 of 8: What governs how AI and the data it touches are used?

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Question 6 of 8: How well are the processes you'd point AI at actually defined?

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Question 7 of 8: How do initiatives in your organization get measured?

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Question 8 of 8: When your organization last changed how it works, what happened?

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Self-assessed readiness /100

Journal

Latest insights

The thinking behind an engagement, published at the length a proposal never allows. Each piece takes one decision an operator faces and works it through under the firm’s own byline: no ghostwriter, no borrowed credential.

All 25 pieces

Alongside the journal, the firm publishes its research: AI statistics checked against their sources, each kept at a stable address with its revision date.

  1. Digital, Data & AI · October 8, 2026 · 7 min read

    Sales Automation Consulting: What It Covers

    What sales automation consulting covers that a CRM vendor does not: finding where leads stall, choosing what to automate first, and keeping people in charge.

  2. Strategy & Management · October 3, 2026 · 4 min read

    Airline Consulting: What It Actually Covers

    Airline consulting is not one service. It spans network, fleet, revenue, and operating-model decisions that constrain each other, so order matters.

  3. Digital, Data & AI · September 23, 2026 · 5 min read

    Data Strategy Consulting: What It Covers

    Data strategy consulting is not a platform build. It covers the architecture, governance, and monetization decisions that decide whether data pays off.

Reach

Engagements delivered remotely, worldwide.

Where we work, state by state

Start the conversation

The first call is a scoping call: no obligation, no packaged pitch. Tell us what you're deciding, and we'll tell you honestly whether we're the right firm for it.

Request a free quoteEmail usCall (415) 634-5434

No obligation · a scoping conversation first