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PRAXIS

02.7Digital, Data & AI

UI/UX consulting

Product experience and interface strategy. Premium strategy work still commands fees.

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The engagement

How we help

UI/UX consulting is product experience and interface strategy: the decisions about how a product should work and feel that shape whether people adopt it, stay with it, and pay for it. As execution tooling commoditizes, the premium sits in the strategy layer: what the experience should be, and why.

We work on the experience decisions that move the business: where the product creates friction, what the interface should prioritize, and how design choices connect to retention and revenue. The engagement produces a clear experience strategy and direction your product and design teams can build against: grounded in the user and the business, not in taste.

Our founder's work at AfterQuery involved evaluating more than 1,500 real financial question-and-answer interactions for where an AI model's reasoning actually broke down for the person reading it, real experience with how someone genuinely experiences a product, not just how it is designed to look.

Practice
Digital, Data & AI practice
Typical buyer
Product & design leaders
Reach
Worldwide
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Deliverables

What you receive

Interface work delivers most when it starts from strategy (the user's real job and the business outcome), rather than from a visual refresh.

  1. Where the product creates friction, confusion, or drop-off:

    assessed against the user's real job, not a style guide.

  2. 02

    A user and journey read

    Who the product is really for and how they move through it, so design decisions rest on evidence rather than assumption.

  3. 03

    An experience strategy

    What the interface should prioritize and why, tied explicitly to adoption, retention, and revenue.

  4. 04

    Direction and principles

    The design principles and directional guidance that keep the team's execution coherent without dictating every pixel.

  5. 05

    A prioritized roadmap

    The experience changes that matter most, sequenced by impact on the business, not by ease of shipping.

How we work

How the engagement runs

  1. 01

    Audit

    We assess the experience against the user's real job and find where it costs you adoption, retention, or revenue.

  2. 02

    Strategize

    We decide what the experience should prioritize and tie every choice to a business outcome, not to taste.

  3. 03

    Direct

    We set the principles and roadmap your product and design teams build against, keeping execution coherent without owning every pixel.

Steel-framed server racks in a data center: an illustrative image for digital and data infrastructure.

Questions

Frequently asked questions

Do you design the screens?
We own the strategy and direction (what the experience should be and why), and can guide your design team's execution. The premium in this work is the thinking, not the pixels.
How is this a strategy engagement?
Because interface decisions drive adoption, retention, and revenue. We connect the experience to those outcomes rather than treating it as decoration, which is exactly where the durable value sits.
How is a UI/UX engagement scoped?
Around the decision, not a package. We agree what has to be answered, what evidence that takes, and how long it should run: then quote that. A first call is a scoping call, with no obligation and no packaged pitch, and the quote is free.

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Often scoped alongside

Is your product experience underperforming?

Tell us where the product creates friction or loses people. A first conversation is a scoping conversation: no obligation, no packaged pitch.

Request a free quoteEmail usCall (415) 634-5434

No obligation · a scoping conversation first