Last updated 27 August 2026
Who is responsible
Praxis Consulting Company is an independent advisory practice run by Evan Dang. It is a sole proprietorship (see the firm and founder), so the person responsible for your data is Evan Dang personally. Questions and requests go to praxisconsultingco@gmail.com.
What is collected, and why
Enquiries you send
The quote form, the careers form, and the AI readiness scorecard send what you type (name, email, company, message, or your scorecard answers and score) by email to the firm’s inbox. That is the entire purpose: to reply to you. The message is delivered by Brevo, our email provider, and then lives in the firm’s mailbox for as long as the conversation is live and for a reasonable period afterwards so a returning enquiry has context.
If you arrived through a link that carried campaign parameters (the utm_ fields in the address), those parameters, the page you landed on, and the referring site’s domain are kept in your browser’s session storage and attached to your enquiry so we know which channel it came from. They are not a cookie, they expire when you close the tab, and nothing is done with them except naming the source of the lead.
Google Analytics, only if you allow it
With your permission we run Google Analytics 4 through Google Tag Manager. Until you choose “Allow analytics” in the cookie notice, nothing from Google loads on this site. If you allow it, Google records page views, the events we count as conversions (a form sent, a phone or email link clicked, a link to another site clicked), approximate location derived from your IP address, and device and browser details. Google does not store your full IP address. We use this to learn which pages are read and which enquiries come from where. We do not run advertising, do not build profiles, and do not sell or share the data. Google processes it in the United States under Google’s privacy policy. Your choice can be changed at any time from “Cookie settings” in the footer. The cookie policy lists every item of storage by name.
Performance measurement, before consent
One measurement script loads before any consent choice: Cloudflare Web Analytics, requested from static.cloudflareinsights.com. Cloudflare, which serves this site, injects it automatically at the edge. It measures page load performance and counts page views in aggregate. It sets no cookies, stores nothing in your browser, assigns no identifier, and does not identify visitors or track anyone across sites. That is why it sits outside the consent notice, which governs Google Analytics only. Cloudflare processes these measurements under its privacy policy.
Preferences
Your cookie choice and your light or dark theme choice are stored in your browser’s local storage. They never leave your device.
Hosting logs
The site is served by Cloudflare. Like any host, Cloudflare processes your IP address and request details to deliver the page and to defend against abuse. We do not use those logs to identify visitors.
What is not collected
No account, no password, no payment details, no advertising pixels, no chat widget, no third-party fonts loaded at request time, no cross-site tracking. The site does not knowingly collect anything from children.
Your rights
Wherever you are, you can ask what we hold about you, ask for it to be corrected or deleted, or object to its use. Email praxisconsultingco@gmail.com and you will get a direct answer from Evan Dang. If you are in the EEA or the UK, the legal basis for handling an enquiry is that it is necessary to respond to your request; the basis for Google Analytics is your consent; the basis for hosting logs and for Cloudflare’s cookieless performance measurement is our legitimate interest in keeping the site running, fast, and secure. You also have the right to complain to your local data protection authority. If you are in California, the same email is the way to exercise your rights under the CCPA; we do not sell personal information.
If something goes wrong
The enquiry data this site handles is deliberately limited, which limits the damage a breach could do. If a breach affecting your personal data ever occurred, applicable law such as the EU and UK GDPR requires notifying the relevant supervisory authority within 72 hours of it becoming known, and we would follow that standard regardless of where you are.
Changes
If what the site collects changes, this page changes first and the date at the top moves. There is no separate notification list.