06.1Financial & Wealth Advisory
Financial planning advisory
Advisory for financial-planning practices: service design, planning workflows, and growth. We advise the planning firm; we don't plan client portfolios.
The engagement
How we help
Financial planning advisory is consulting for the businesses that do financial planning: not for their clients' money. Planning firms face the same strategic questions as any professional practice: how to design and price the service, how to make the planning process consistent and efficient, and how to grow without diluting the quality that clients stay for. Those are consulting problems, and they are the ones we take.
We work with founders and principals on the shape of the practice: the service model, the workflows that carry a client from first meeting to delivered plan, the technology that should support them, and the growth strategy that fits the firm they actually want to run. Your planners keep every client decision; what changes is how well the practice around them operates.
Our founder's private-equity internship at a Miami-based investment firm included supporting a $20M acquisition and running 12+ target meetings. That was prior work for that engagement, not a Praxis client result, but the same discipline this practice brings to how a planning practice actually operates and grows.
- Practice
- Financial & Wealth Advisory practice
- Typical buyer
- Financial-planning firm founders & principals
- Reach
- Worldwide
Deliverables
What you receive
The work addresses the practice as a business (service, process, technology, and growth), never the contents of any client's plan or portfolio.
What the firm offers, to whom, at what depth:
the tiers, scope, and positioning that fit your client base and your capacity.
- 02
A planning-workflow map
The path from first meeting to delivered plan, redesigned for consistency and efficiency, with the handoffs and review points made explicit.
- 03
A technology read
Where planning software, data tools, and AI genuinely help your process, and where they add cost or risk without adding quality.
- 04
A growth strategy
How the practice wins its next clients (positioning, referral engine, and channels), matched to the firm's real strengths.
- 05
An operating plan
The sequence of changes, owned by your team, so the redesign holds after we step back.
How we work
How the engagement runs
- 01
Understand
We sit with how the practice actually runs (the service, the process, the economics) before proposing anything.
- 02
Design
We redesign the service model and workflows around what your clients value and your team can sustain.
- 03
Hand over
Your team owns the changes and the measures. Our job is a practice that runs better without us in it.
Questions
Frequently asked questions
- Do you do financial planning for our clients?
- No, never. We advise the planning firm as a business: service design, process, technology, growth. Every client plan, recommendation, and relationship stays entirely with your advisers. We do not manage assets and we are not a registered investment adviser.
- Can you help us adopt AI in the planning process?
- Yes. That's squarely inside the work. We assess where AI genuinely improves the planning workflow and where it introduces risk, drawing on the firm's hands-on background evaluating how AI systems reason about financial problems, including automating invoices, expenses, and the monthly close.
- How is a financial planning advisory engagement scoped?
- Around the decision, not a package. We agree what has to be answered, what evidence that takes, and how long it should run: then quote that. A first call is a scoping call, with no obligation and no packaged pitch, and the quote is free.
Related services
More services in Financial & Wealth Advisory
- 06.2Wealth-management consultingStrategy, positioning, and operating advisory for wealth-management firms defending fees and winning the next generation of clients.
- 06.3Investment-management consultingOperating-model, process, and growth consulting for investment-management firms, where the investment decisions themselves stay entirely with your own team.
- 06.4Portfolio & capital strategyCapital-allocation frameworks and portfolio-level strategy for founders, funds, and operating companies: analytical structure, not asset management.
Further reading
Related reading from the Journal
Have a question about the practice, not the portfolio?
Tell us where the planning business feels harder than it should service design, process, growth. A first conversation is a scoping conversation, no obligation.
No obligation · a scoping conversation first