06.1Hospitality & Entertainment
Hotels & resorts
Hotels win on heads in beds at the right rate, but OTAs sit between the property and the guest, taking margin and owning the relationship. The strategy is direct demand, revenue management, and an experience worth booking direct for.
The terrain
What decides outcomes in this sector
Hotels and resorts run a fixed-asset business where every empty room is perishable inventory and the economics turn on occupancy, rate, and the mix of who's paying for it. Online travel agencies have inserted themselves between the property and the guest, capturing a heavy commission and owning the customer relationship, which makes winning direct demand and loyalty one of the defining strategic battles of the business.
We help hotels and resorts build the direct-demand, brand, and revenue-management strategy that recaptures margin from the platforms, and the guest-experience and loyalty approach that gives travelers a reason to book direct and come back. OTA commissions commonly run 15% to 25% of the booking, which is exactly the margin a direct-demand strategy is fighting to win back one stay at a time. The demand-and-search side is squarely Praxis's home ground, paired with the pricing and operating rigor a property business needs.
- Practice
- Hospitality & Entertainment
- Taxonomy
- 06.1
- Reach
- Worldwide
The hard calls
The decisions that carry the most weight
Pick the call in front of you. Each pairs with the services our practice maps to this sector: real pages, real scope, no packaged pitch.
01Winning direct demand from the OTAs
Every OTA booking is margin and a customer relationship handed away. We help build the direct-booking, search, and brand strategy that recaptures both.
Where we start on calls like this
The services our practice maps to this sector.
- SEO consultingOwn the travel-research search where guests start, and drive direct bookings.
- Marketing consultingDirect-demand and brand strategy that recaptures margin from the OTAs.
- Branding & design consultingAn experience and brand that give travelers a reason to book direct and return.
- Strategy consultingDistribution, segment, and portfolio decisions in a platform-mediated market.
02Revenue management and rate strategy
Occupancy and rate have to be optimized together against perishable inventory. We help sharpen the revenue-management and pricing strategy that drives RevPAR.
Where we start on calls like this
The services our practice maps to this sector.
- SEO consultingOwn the travel-research search where guests start, and drive direct bookings.
- Marketing consultingDirect-demand and brand strategy that recaptures margin from the OTAs.
- Branding & design consultingAn experience and brand that give travelers a reason to book direct and return.
- Strategy consultingDistribution, segment, and portfolio decisions in a platform-mediated market.
03Loyalty and a reason to return
Repeat, direct guests are the most profitable. We help build the experience and loyalty strategy that earns them rather than renting them from a platform.
Where we start on calls like this
The services our practice maps to this sector.
- SEO consultingOwn the travel-research search where guests start, and drive direct bookings.
- Marketing consultingDirect-demand and brand strategy that recaptures margin from the OTAs.
- Branding & design consultingAn experience and brand that give travelers a reason to book direct and return.
- Strategy consultingDistribution, segment, and portfolio decisions in a platform-mediated market.
04Experience as the differentiator
When platforms commoditize access, the stay itself is the brand. We help treat guest experience as a strategic asset that commands rate and loyalty.
Where we start on calls like this
The services our practice maps to this sector.
- SEO consultingOwn the travel-research search where guests start, and drive direct bookings.
- Marketing consultingDirect-demand and brand strategy that recaptures margin from the OTAs.
- Branding & design consultingAn experience and brand that give travelers a reason to book direct and return.
- Strategy consultingDistribution, segment, and portfolio decisions in a platform-mediated market.
Questions
What should you know about hotels & resorts before you reach out?
- Can you help us reduce our OTA dependence?
- Yes. That's one of the highest-value strategic problems in the sector. The work is building direct-demand, loyalty, and brand strategy that shifts the booking mix toward direct over time. We build the strategy honestly; we don't promise a specific shift overnight.
- Do you set our room rates?
- No. We help with the revenue-management strategy and the capability behind it, so your team prices better. Day-to-day rate decisions stay with your revenue managers.
Adjacent sectors
Related sectors
- 06.2Restaurants & food serviceRestaurants and groups managing thin margins, labor, and delivery-platform pressure.
- 06.3Travel & tourismTravel businesses and destinations competing on demand, distribution, and experience.
- 06.4Media & streamingContent and streaming businesses balancing subscribers, engagement, and content cost.
- 06.5Gaming & interactiveGames and interactive businesses monetizing engagement in a hit-driven market.
A demand, brand, or distribution decision in an experience business?
Hotels, restaurants, travel, media, gaming, or sports: strategy that turns full rooms and big audiences into real margin. Tell us what you're deciding, and we'll scope it honestly.
No obligation · a scoping conversation first