06.1Hospitality & Entertainment
Hotels & resorts
Hotels win on heads in beds at the right rate — but OTAs sit between the property and the guest, taking margin and owning the relationship. The strategy is direct demand, revenue management, and an experience worth booking direct for.
The terrain
What actually decides outcomes here.
Hotels and resorts run a fixed-asset business where every empty room is perishable inventory and the economics turn on occupancy, rate, and the mix of who's paying for it. Online travel agencies have inserted themselves between the property and the guest, capturing a heavy commission and owning the customer relationship, which makes winning direct demand and loyalty one of the defining strategic battles of the business.
We help hotels and resorts build the direct-demand, brand, and revenue-management strategy that recaptures margin from the platforms, and the guest-experience and loyalty approach that gives travelers a reason to book direct and come back. The demand-and-search side is squarely Praxis's home ground, paired with the pricing and operating rigor a property business needs.
- Practice
- Hospitality & Entertainment
- Taxonomy
- 06.1
- Reach
- Worldwide
The hard calls
Where the decisions get expensive.
- 01
Winning direct demand from the OTAs
Every OTA booking is margin and a customer relationship handed away. We help build the direct-booking, search, and brand strategy that recaptures both.
- 02
Revenue management and rate strategy
Occupancy and rate have to be optimized together against perishable inventory. We help sharpen the revenue-management and pricing strategy that drives RevPAR.
- 03
Loyalty and a reason to return
Repeat, direct guests are the most profitable. We help build the experience and loyalty strategy that earns them rather than renting them from a platform.
- 04
Experience as the differentiator
When platforms commoditize access, the stay itself is the brand. We help treat guest experience as a strategic asset that commands rate and loyalty.
Where we start
The services that fit this sector.
- View service
SEO consulting
Own the travel-research search where guests start — and drive direct bookings.
- View service
Marketing consulting
Direct-demand and brand strategy that recaptures margin from the OTAs.
- View service
Branding & design consulting
An experience and brand that give travelers a reason to book direct and return.
- View service
Strategy consulting
Distribution, segment, and portfolio decisions in a platform-mediated market.
Questions
Before you reach out.
- Can you help us reduce our OTA dependence?
- Yes — that's one of the highest-value strategic problems in the sector. The work is building direct-demand, loyalty, and brand strategy that shifts the booking mix toward direct over time. We build the strategy honestly; we don't promise a specific shift overnight.
- Do you set our room rates?
- No — we help with the revenue-management strategy and the capability behind it, so your team prices better. Day-to-day rate decisions stay with your revenue managers.
Bring us a hotels & resorts decision.
A first conversation is a scoping conversation — no obligation, no packaged pitch. Tell us what you're deciding, and we'll tell you honestly whether we're the right firm for it.
No obligation · a scoping conversation first