01.5Strategy & Management
Innovation consulting
Helping companies build new products, services, or revenue lines: innovation consulting that pays off fastest when paired with real execution support.
The engagement
How we help
Innovation consulting is helping companies build new products, services, or revenue lines: turning a promising idea into something a real customer will pay for. The value grows sharply when the advice is paired with execution support, rather than ending at a concept deck.
We work from the market backward: where the unmet need is, what would have to be true to serve it profitably, and how to test that cheaply before you bet the budget. The engagement produces a validated path to a new offering and the plan to build it: grounded in evidence, not enthusiasm.
Our founder's own Elite SEO practice used competitive and market analysis to identify a $32M revenue opportunity for one client, a global tennis-court manufacturer. That was prior work for that firm, not a Praxis client result, but the same discipline this practice brings to testing whether a new opportunity is real before you fund it.
- Practice
- Strategy & Management practice
- Typical buyer
- Growth & product leaders
- Reach
- Worldwide
Deliverables
What you receive
Innovation fails most often from betting big before learning cheaply. The work is structured to invert that: evidence first, commitment second.
Where unmet needs and structural shifts create room for something new:
sized and prioritized, not brainstormed.
- 02
Validated concepts
A small number of offerings framed against a real customer job, each with the assumptions that have to hold made explicit.
- 03
A test plan
The cheapest experiments that could prove or kill each concept, sequenced so you learn the riskiest thing first.
- 04
A business case
What the offering costs to build and run, what it could return, and the trade-offs: honest enough to carry to a board.
- 05
A build-and-launch roadmap
The path from validated concept to first version, with the execution support that keeps innovation from dying as a slide.
How we work
How the engagement runs
- 01
Explore
We map where real, unmet demand meets what you're positioned to build, and narrow to the opportunities worth testing.
- 02
Validate
We design cheap, fast experiments against the riskiest assumptions, so a concept earns investment on evidence rather than conviction.
- 03
Build
We stay into execution: turning the validated concept into a first version and a launch plan, because innovation that never ships isn't innovation.
Questions
Frequently asked questions
- Do you just generate ideas?
- No. Ideas are cheap; the hard part is knowing which one is worth building and proving it before you commit. Our work is weighted toward validation and execution, not ideation.
- Why pair innovation with execution support?
- Because a concept deck that no one builds returns nothing. The value of this work compounds when the advice runs through to a first version in the market.
- How is an innovation engagement scoped?
- Around the decision, not a package. We agree what has to be answered, what evidence that takes, and how long it should run: then quote that. A first call is a scoping call, with no obligation and no packaged pitch, and the quote is free.
By sector
Sectors where this work applies
The sectors where innovation consulting is most often the right first engagement, with the reason in each case.
- 06.5Gaming & interactiveHospitality & EntertainmentValidate new titles, models, and mechanics before committing full production budgets.
- 02.4Digital healthHealthcare & MedicalValidate the model and the reimbursement path before scaling spend.
- 02.3Medical devicesHealthcare & MedicalMove from device into connected software, data, and outcome-based models.
- 02.2Pharma & biotechHealthcare & MedicalBuild and validate new therapeutic or commercial models before betting the capital.
- 01.2Semiconductors & hardwareTechnology & ITMove up the stack into software and services without eroding the core business.
- 05.5Last-mile & deliveryTransportation & LogisticsTest new delivery, automation, and network models before scaling the spend.
Related services
More services in Strategy & Management
- 01.6Executive financial advisoryM&A, capital strategy, and CFO-level guidance. Strong when tied to deals and outcomes, not reports.
- 01.7Business process consultingWorkflow redesign and operational efficiency: business process consulting where the strategy and change pieces hold even as AI eats the analysis layer.
- 01.1Strategy consultingAdvising on direction, market entry, and competitive positioning: strategy work for C-suite and board buyers when judgment, not a template, is missing.
- 01.2Management consultingHelping leaders solve complex operational and organizational problems: still the largest management consulting category, and the hardest to automate away.
Often scoped alongside
Weighing a new line of business?
Tell us the opportunity you're weighing. A first conversation is a scoping conversation, and we'll be honest about whether it's worth the bet.
No obligation · a scoping conversation first