01.1Technology & IT
SaaS & software
SaaS lives and dies on retention and unit economics, not on the demo. The strategic work is finding where growth is actually efficient — and cutting the motion that only looks like traction.
The terrain
What actually decides outcomes here.
A SaaS business is a compounding machine or a leaking bucket, and the difference is rarely visible from the top-line growth rate. Net revenue retention, payback period, and the shape of the expansion motion decide whether scale creates value or just burns it — and by the time those show up in the numbers, the expensive commitments are already made.
The hardest calls are about focus: which segment to own, when to move upmarket, and how to price for expansion rather than just acquisition. We bring the outside read on where the durable advantage sits and where the growth plan quietly stops paying for itself.
- Practice
- Technology & IT
- Taxonomy
- 01.1
- Reach
- Worldwide
The hard calls
Where the decisions get expensive.
- 01
Retention is the real growth engine
Acquisition gets the attention, but net revenue retention is what compounds. We diagnose where churn and weak expansion are capping the model, and where the product and pricing should change to fix it.
- 02
Moving upmarket without breaking the motion
The move from SMB to mid-market to enterprise reshapes sales, pricing, and the product roadmap at once. We help decide whether — and how — to make it before the current motion stalls.
- 03
Pricing and packaging left on the table
Most SaaS companies price for acquisition and leave expansion revenue uncaptured. We reframe pricing around the value delivered and the way accounts actually grow.
- 04
AI as feature versus AI as moat
Every SaaS roadmap now has an AI section. We separate the AI that genuinely deepens the moat from the AI that's table stakes or pure cost, so investment goes where it defends the business.
Where we start
The services that fit this sector.
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Strategy consulting
Segment focus, upmarket timing, and the positioning that decides where you win.
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Sales consulting
Rebuild the revenue motion around measurable, repeatable pipeline as you scale.
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AI implementation consulting
Decide where AI in the product deepens the moat versus where it's just cost.
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SEO consulting
Own the research-stage search and AI-answer demand your buyers run before they ever book a demo.
Questions
Before you reach out.
- Do you help with fundraising decks?
- We help with the strategy and the numbers underneath a raise — the growth model, unit economics, and the story they support. We're advisors on the substance, not a deck-polishing shop.
- Is this useful pre-product-market-fit?
- It can be, but the work is different. Before fit, the priority is finding it; after fit, it's scaling efficiently. We'll tell you honestly which problem you actually have before scoping anything.
Bring us a saas & software decision.
A first conversation is a scoping conversation — no obligation, no packaged pitch. Tell us what you're deciding, and we'll tell you honestly whether we're the right firm for it.
No obligation · a scoping conversation first