03.5Growth & Marketing
PR consulting
Reputation, media strategy, and crisis management. Crisis + reputation hold value.
The engagement
How we help
PR consulting is reputation, media strategy, and crisis management: shaping how a company is understood by the public and the press, and steadying it when something goes wrong. Crisis and reputation work hold their value most, because that's where the stakes and the judgment are highest.
We work on the reputation decisions that carry real risk: the narrative you want to own, how to build it with the media, and how to respond when a crisis hits. The engagement produces a clear reputation strategy and a crisis playbook you're glad to have before you need it: grounded in your real situation, never in spin that won't survive scrutiny.
Our founder's own record included leading a civic campaign that registered 3,000 voters, real experience building and running a public narrative under real scrutiny, the same discipline this practice brings to a reputation strategy.
- Practice
- Growth & Marketing practice
- Typical buyer
- CEOs, comms leaders & boards
- Reach
- Worldwide
Deliverables
What you receive
Reputation is easiest to protect before it's tested. The work builds the narrative and the crisis readiness while there's still time.
- 01
A reputation read
How your company is actually perceived by the audiences that matter, and where the exposure sits: assessed honestly, not aspirationally.
- 02
A narrative strategy
The story you want to own and the proof behind it, structured so it holds up to a skeptical press rather than reading as spin.
- 03
A media approach
How to build relationships and earn coverage that reinforces the narrative, tuned to the outlets your audiences trust.
Who decides, who speaks, and how you respond when something goes wrong:
prepared in advance, when judgment is clearest.
- 05
A messaging framework
The core messages and boundaries that keep every spokesperson consistent, in calm times and hard ones.
How we work
How the engagement runs
- 01
Assess
We read how you're really perceived and where the reputational exposure sits, so the strategy addresses reality rather than the story you'd prefer.
- 02
Build
We shape a narrative that holds up to scrutiny and a media approach that reinforces it with the audiences that matter.
- 03
Prepare
We build the crisis playbook while things are calm, because the worst time to design your response is in the middle of the crisis.
Questions
Frequently asked questions
- Do you handle active crises?
- We help you prepare the strategy, playbook, and messaging, and advise through a live situation. The best time to engage is before a crisis: readiness built in advance is worth far more than reaction.
- Is this spin?
- No. Reputation that rests on spin collapses under scrutiny. We build a narrative grounded in what's actually true and defensible, which is the only kind that survives the press.
- How is a PR consulting engagement scoped?
- Around the decision, not a package. We agree what has to be answered, what evidence that takes, and how long it should run: then quote that. A first call is a scoping call, with no obligation and no packaged pitch, and the quote is free.
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Want a reputation plan before you need one?
Whether you're building a narrative or bracing for a hard day, a first conversation is a scoping conversation, in full confidence.
No obligation · a scoping conversation first