06How we work
Founder-led, by design
Engagements are led by the founder and draw on a team of 20 senior practitioners across disciplines. What that means for how an engagement is scoped, staffed, and answered for, stated plainly here.
The structure
Founder-led, with a team
Most consulting engagements are staffed by a partner who sells and oversees, and a team that does a meaningful share of the actual work. Praxis keeps the first half of that and changes the second: the founder, Evan Dang, scopes every engagement and stays accountable for it, and draws on a team of 20 senior practitioners across disciplines.
That is a deliberate structure, not a euphemism. The four things below are what it changes for you: continuity, accountability, and how the work is staffed, with the one remaining limit stated plainly.
In one line
One person accountable for the whole thread, drawing on a team of 20.
What changes
What a founder-led firm means for you
The founder scopes the engagement, sets the standard for the analysis, and sits in the room when it is presented.
The work is staffed from the team to the people best suited to it, and nothing is handed off to anyone who is not answerable to him for it. No context is lost between the person who scoped the engagement and the people who ran it.
The same senior people stay on an engagement from the first session to the last.
By the third working session they already know the internal politics, the constraint nobody wrote down, and which stakeholder actually needs convincing. A rotating team re-earns that context every time someone new joins; this one keeps it.
Engagements are led by the founder and draw on a team of 20 senior practitioners across disciplines.
The limit is stated honestly too: see /how-we-work/not-the-right-fit for the work that is still the wrong shape for a firm this size.
There is no account manager between you and the work, and no one to blame a miss on.
If the analysis is wrong or the timeline slips, that is a conversation with the founder, not a support ticket routed through a firm.
Where this comes from
Founder background
In a prior engagement at a global consulting firm, the founder worked buy-side diligence at full depth: building the financial projections behind a live deal, establishing market attractiveness across 65+ competitors and 55+ market reports, and pressure-testing the thesis through more than 20 expert interviews, feeding a post-merger roadmap that targeted $150M in annual synergies and org design for a combined workforce of more than 2,000 people. That work was done as part of a large team: it’s the discipline that carries over into Praxis, not a claim that Praxis produced it.
Running EliteSEO Consulting (opens in a new tab) as an independent practice (including identifying a $32M revenue opportunity for a global tennis-court manufacturer and driving 30% growth for a nuclear-diving company) was where the founder-led model itself was first tested and held. Both are the founder’s own prior work, described in full on the about page.
Questions
Frequently asked questions
- Isn't a larger firm safer than a founder-led one?
- It depends what you're optimizing for. A larger firm gives you scale for very large programs: see /how-we-work/not-the-right-fit for when that's genuinely what you need. Engagements are led by the founder and draw on a team of 20 senior practitioners across disciplines. What a founder-led firm keeps that a larger one usually loses is continuity: the person who scoped the engagement is the person accountable for it through delivery.
- What happens if the advisor is unavailable during an engagement?
- Engagements are scoped around realistic availability upfront, not oversold against a calendar that can't support them: see /how-we-work/pricing-and-scoping for how the timeline in a scope gets set.
- Where did this way of working come from?
- Partly from running EliteSEO Consulting as an independent practice, and partly from seeing, in a prior engagement at a global consulting firm, how much of an engagement's value came from one person holding the entire thread of a problem. Both are the founder's own prior experience, described in full on /about: not a Praxis client result.
More on how we work
The rest of the methodology.
- 01Engagement modelsThe three shapes an engagement takes: defined-scope, phased, or an advisory retainer, and which one fits which kind of decision in front of you.
- 02Pricing & scopingHow pricing and scoping work here: no rate card; the scope is built from the decision, and the variables that move a quote before you ever see one in writing.
- 03What you receiveThe concrete deliverables behind the word 'strategy': what you receive, in what order, and in what form.
Start with a scoping call
Tell us what you're deciding. A first conversation is a scoping conversation: no obligation, no packaged pitch.
No obligation · a scoping conversation first