06How we work
You work with the person doing the thinking.
Praxis is one advisor, not a firm with layers between you and the work. That has real advantages and one real limit: both stated plainly here.
The structural fact
No junior team, no account manager, no bench.
Most consulting engagements are staffed by a team: a partner who sells and oversees, and analysts or associates who do a meaningful share of the actual work. Praxis doesn’t have that structure, by design: it’s a sole proprietorship led by Evan Dang, and every engagement is run by the same person who scoped it.
That's a genuine trade-off, not a euphemism. The four things below are what actually changes when the seller and the doer are the same person: two clear advantages, one honest limit, and one thing that doesn’t change at all (accountability, which if anything gets sharper).
What actually changes
Four consequences of one advisor.
The person who takes the scoping call is the person who does the analysis, writes the recommendation, and sits in the room when it's presented.
Nothing gets handed off to a team member you haven't met, and no context is lost in translation between the person who sold the engagement and the person who ran it.
By the third working session, the advisor already knows the internal politics, the constraint nobody wrote down, and which stakeholder actually needs convincing, because the same person has been in every prior conversation.
A rotating team re-earns that context every time someone new joins.
One advisor can run one demanding engagement, or a small number of related ones, with full attention, and no more than that at once.
This is a real constraint, not false scarcity: see /how-we-work/not-the-right-fit for when it means Praxis genuinely isn't the right structure for the size of work in front of you.
There's no account manager between you and the work, and no one to blame a miss on.
If the analysis is wrong or the timeline slips, that's a conversation with the person who did the work, not a support ticket routed through a firm.
Where this habit comes from
Prior experience, not a Praxis result.
Inside Bain’s M&A practice, the founder worked buy-side diligence at full depth: building the financial projections behind a live deal, establishing market attractiveness across 65+ competitors and 55+ market reports, and pressure-testing the thesis through more than 20 expert interviews, feeding a post-merger roadmap that targeted $150M in annual synergies and org design for a combined workforce of more than 2,000 people. That work was done as part of a large team: it’s the discipline that carries over into Praxis, not a claim that Praxis produced it.
Running EliteSEO Consulting (opens in a new tab) as an independent, one-person practice since 2022 (including identifying a $32M revenue opportunity for a global tennis-court manufacturer and driving 30% growth for a nuclear-diving company) is where the solo-advisor model itself was actually tested and held. Both are the founder’s own prior work, described in full on the about page.
Questions
Before you reach out.
- Isn't a larger firm safer than one person?
- It depends what you're optimizing for. A larger firm gives you bench depth for parallel workstreams: see /how-we-work/not-the-right-fit for when that's genuinely what you need. What it usually costs you is continuity: the partner who sold the engagement is rarely the person doing the daily analysis.
- What happens if the advisor is unavailable during an engagement?
- Engagements are scoped around realistic availability upfront, not oversold against a calendar that can't support them: see /how-we-work/pricing-and-scoping for how the timeline in a scope gets set.
- Where did this way of working come from?
- Partly from running EliteSEO Consulting as an independent practice since 2022, and partly from seeing, inside Bain's M&A practice, how much of an engagement's value comes from one person holding the entire thread of a problem. Both are the founder's own prior experience, described in full on /about: not a Praxis client result.
More on how we work
The rest of the methodology.
- 01Engagement modelsThe three shapes an engagement takes (defined-scope, phased, and advisory retainer), and which fits which kind of decision.
- 02Pricing & scopingWhy nothing is priced off a rate card, what a scope is built from, and the variables that move a quote before you ever see one.
- 03What you receiveThe concrete deliverable shapes behind the word 'strategy': what lands in your hands, and in what form.
Work directly with the person doing the thinking.
Tell us what you're deciding. A first conversation is a scoping conversation: no obligation, no packaged pitch.
No obligation · a scoping conversation first