NY.01New York · Tri-State
Consulting in New York City
New York is where American capitalism keeps its books: the exchanges, the banks, the funds, and the advisers that price everything else. Around that core sit global media, one of the largest technology workforces in the country, and a professional-services market that has heard every pitch twice. Work earns attention here only by being sharper than the room — which is the standard we hold our own work to.
The local terrain
What actually drives New York City.
The city's center of gravity is finance in every form — investment banking, private equity, asset and wealth management, insurance, and the market infrastructure beneath them all. But New York's economy is broader than Wall Street: it is the country's media and advertising capital, a technology employment base second only to the Bay Area, a global fashion and luxury center, and home to healthcare systems the size of some states' entire economies. Each of those industries runs dense with incumbents and thin on patience.
The strategic problems that walk through the door here are problems of position rather than survival: a fund whose operating model has not kept pace with its assets, a media business watching distribution economics turn over yet again, a company whose New York cost base demands a sharper answer about what the office is actually for. We work those decisions with the directness the city itself trades in.
- Economic anchors
- Global capital-markets & asset-management core
- Media, advertising & communications capital of the US
- Technology workforce second only to the Bay Area
- Healthcare systems at metropolitan-economy scale
- Metro
- Tri-State
- Taxonomy
- NY.01
- Engagement
- Remote + on-site
A note on how we work in New York City. Praxis is an independent, service-area advisory practice led by Evan Dang — we work with New York City companies remotely and on-site as an engagement requires, and we keep no walk-in office in the city. What you engage is the thinking and the work, delivered where the decisions are made.
The sectors that matter here
Where the local economy concentrates.
These are the industries that carry the weight in New York City. Each has its own practice at Praxis — its strategic terrain, the services that fit it, and an honest FAQ.
- 01Banks, funds & insurersThe densest concentration of banks, funds, insurers, and market infrastructure in the world — and the operating decisions that come with it.Finance & Insurance practice
- 02Media & entertainmentThe country's media, advertising, and entertainment capital, midway through another turnover in distribution economics.Hospitality & Entertainment practice
- 03TechnologyA tech workforce embedded inside finance, media, and commerce rather than beside them — platform decisions with real industries attached.Technology & IT practice
Where we start
The services that fit New York City.
- View service
Financial advisory (executive level)
M&A and capital-strategy judgment in the market where every deal draws a second bidder.
- View service
Investment-management consulting
Operating-model and growth advisory for the funds and managers this city concentrates — the investment decisions stay entirely with your team.
- View service
Strategy consulting
Positioning that survives the most competitive professional-services market in the world.
- View service
PR consulting
Reputation strategy in the city where the narrative moves fastest and travels farthest.
Questions
Working with us in New York City.
- Do you have an office in Manhattan?
- No — Praxis is a service-area advisory practice led by Evan Dang. We serve New York companies remotely and on-site as the engagement requires, without a Manhattan lease priced into the fee. What you engage is the analysis and the judgment, not the address.
- Can an independent practice compete with the big consultancies based here?
- On the work, yes — the founder's strategy training is from Bain & Company, and the method is the same rigor without the leverage pyramid billed around it. You get senior judgment on your problem directly. Where a mandate genuinely needs a hundred consultants, we'll say so and step aside.
Bring us a decision in New York City.
A first conversation is a scoping conversation — no obligation, no packaged pitch. Tell us what you're deciding, and we'll tell you honestly whether we're the right firm for it.
No obligation · a scoping conversation first