US.NMUnited States · NM
Consulting in New Mexico
New Mexico concentrates more federal science per capita than almost anywhere — Los Alamos and Sandia between them anchor the state's engineering economy — while its share of the Permian Basin has made it one of the country's largest oil producers. Around those poles: a film industry incentives deliberately built, and a cultural economy in Santa Fe with a global name.
The state terrain
What actually drives New Mexico.
The national laboratories shape northern and central New Mexico — thousands of scientists and engineers, a contractor ecosystem, and technology-transfer potential the state works to commercialize. In the southeast, Permian production has transformed state finances and the Lea–Eddy county economies. Film and television production, drawn by aggressive incentives and infrastructure, has made the state a genuine production hub; White Sands and Spaceport America add aerospace testing; and Santa Fe's art, culture, and tourism economy operates in a category of its own.
The strategic gap New Mexico works on is conversion: lab science into companies, oil revenue into durable diversification, production spending into a permanent industry. Our work here mirrors that — commercialization strategy for technology ventures near the labs, operational and workforce discipline for energy-services and production businesses, and growth strategy for the tourism, film-adjacent, and cultural enterprises that give the state its distinctive economic identity.
- Economic anchors
- Los Alamos and Sandia national laboratories
- Permian Basin production driving state finances
- Policy-built film and television production hub
- Santa Fe's globally recognized cultural economy
- Taxonomy
- US.NM
- Engagement
- Remote + on-site
A note on how we work in New Mexico. Praxis is an independent, service-area advisory practice led by Evan Dang — we work with New Mexico companies remotely and on-site as an engagement requires, and we keep no office in the state. What you engage is the thinking and the work, delivered where the decisions are made.
The sectors that matter here
Where the New Mexico economy concentrates.
These are the industries that carry the weight in New Mexico. Each has its own practice at Praxis — its strategic terrain, the services that fit it, and an honest FAQ.
- 01Lab science & engineeringThe federal research base and the commercialization opportunity around it.Technology & IT practice
- 02Energy & infrastructureThe build and maintain economy of the Permian surge and public investment.Construction practice
- 03Film, culture & tourismProduction, art, and visitation — the state's most distinctive commercial identity.Hospitality & Entertainment practice
Where we start
The services that fit New Mexico.
- View service
Innovation consulting
Turning laboratory technology into ventures that survive outside the fence.
- View service
Strategy consulting
Diversification thinking for businesses riding volatile energy and incentive cycles.
- View service
Business process consulting
Operational discipline for energy services and production-support firms.
- View service
Marketing consulting
Demand strategy for cultural and visitor businesses trading on an unmatched identity.
Cities we track in New Mexico
The map behind the map.
A city gets its own page only once it carries genuinely differentiated local content — until then it resolves here, to its state. No hollow destinations.
Served from this page
- Albuquerque
- Las Cruces
- Santa Fe
Questions
Working with us in New Mexico.
- Can you help commercialize technology out of the labs?
- We work the business side of that path: market validation, venture strategy, operating build-out, and capital planning. Licensing mechanics and lab agreements run through the laboratories' own tech-transfer offices — we complement that process rather than substitute for it, and we're realistic that lab-to-market is a long road.
- Our revenue tracks oil prices — what does planning even mean for us?
- It means building a business that clears its bar across the price range instead of at one hoped-for number: cost flexibility, contract structure, cash discipline in the good quarters, and diversification tested with evidence. We don't forecast oil — we make the plan robust to it.
Bring us a decision in New Mexico.
A first conversation is a scoping conversation — no obligation, no packaged pitch. Tell us what you're deciding, and we'll tell you honestly whether we're the right firm for it.
No obligation · a scoping conversation first